NedMaker

Designed for existing and aspiring NED's

Whether you’re a seasoned executive looking to step into your first Non-Executive Director (NED) role or an existing NED ready to expand your portfolio and want access to off market and engagement generated engagements, NedMaker was designed for you.

Our curated programmes provide a range of 1:1 consultancy, visibility-building strategies, and direct support options to help you:

  • Position yourself for real opportunities
  • Craft an award winning LinkedIn and NED focused CV
  • Define your board-level value
  • Secure introductions to a wealth of global partners and companies
  • Defined and driven engagement support to generate the right discussions

NedMaker Services

NedMaker Engagement


Our tailored marketing support is ideal for individuals who have completed a formal or informal third-party programme to become NED-ready. We focus on helping you gain visibility and traction, ensuring you
stand out in the NED marketplace and secure your first paid Non-Executive Director (NED) role.

NedMaker


Our bespoke Non-Executive Director (NED) Programme guides you confidently into the NED space. Through a personalised, consultancy-led process, we help you develop a compelling NED profile aligned to your career experience and personal interests-ready to match with real market
opportunities.

NedMaker Professional


Our advanced NED Programme is ideal for those ready to enter the NED space with clarity and confidence. We help you build a compelling profile, strengthen LinkedIn visibility, and access our acquiring network- positioning you to secure your first paid Non-Executive Director (NED) opportunity.

NedMaker Enterprise


Our Enterprise NED Programme is built for individuals seeking paid NED or Chair roles. We refine your profile, align your positioning with your goals, and provide structured outreach, key introductions, and LinkedIn
support-giving you the visibility, network, and credibility needed to secure board-level opportunities.

NedMaker

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NedMaker Professional

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Testimonials

I recently worked with Advance Services Group on a project and was extremely satisfied with the results. The team was knowledgeable and professional, and they provided me with a personalized plan to meet my needs. | would highly recommend them to anyone looking for quality consulting services

ADAM SILVER

After returning to the UK from the UAE, | set out on a portfolio journey with aspirations of semi-retirement. The ASG program was instrumental in helping me discover where | could add the most value and how to effectively position myself in the NED world. By utilizing my own network with newfound confidence and clarity in my value proposition, | successfully secured my first engaging and paid role. The interview course, in particular, was a game-changer for me.

MARIE-ANNE LEWIS

We engaged with Advance Services to embark on a tough love journey, aiming to understand what we had done right in our business and where we had gone wrong. Referred by someone who assured us we would hear the harsh realities along with the right path forward, we were not disappointed. Thanks to their expertise, our EBITDA is now in the black, wastage has been eliminated, and we have achieved a newfound focus. Highly recommended.

ANONYMOUS

Meet Our Founder and Programme Pioneer

Steve Benson is the founder of the ASG Group, a globally successful executive recruitment, board advisory, and strategic consultancy business with an international footprint. Over the years, Steve and his global team have helped countless mid-level executives transition into boardroom positions through his uniquely developed ExecMaker™ programme – an initiative designed to guide individuals on the journey from leadership to the top table. Building on this success, Steve launched NedMaker™, applying the same consultancy-led model to support aspiring Non-Executive Directors (NEDs) in making a meaningful impact at board level. With extensive boardroom experience and a genuine passion for helping others succeed, Steve provides strategic guidance to executives entering the NED space. His approach focuses on helping individuals clarify their market positioning, articulate their unique value, understand their ideal boardroom fit, and – when the time is right – navigate the path to success. Today, Steve is supported by a global team of seasoned experts who provide comprehensive support across all aspects of engagement, role access, and outcome delivery